DHAKA: Demands for of Walton brand televisions, including CRT (Cathode Ray Tube) and LED (Light Emitting Diode), have been soared following the imminent Asia Cup and T20 World Cup.
To meet the extra demands, the country’s electronics giant ‘Walton’ has already increased the production of its televisions side by side it cut down the prices of its both CRT and LED televisions.
It may be mentioned that the upcoming Aisa Cup is scheduled to begin on February 24 in Dhaka and the another mega event T20 Cricket World Cup will also held in India next month.
The traders said this time the demands for televisions were also gone up across the country following the imminent Asia Cup and T20 World Cricket Cup. At present, customers prefer local brands televisions to foreign ones.
This time, customers’ choices are changed, the traders said adding, customers are showing keen interest to buy LED TV rather than CRT. Now, both the middle and the lower middle classes are buying LED televisions. In that case, the local brand Walton is playing a vital role. By manufacturing and supplying LED TVs at cheap rates, Walton has brought the prices of LED TV under the purchasing power of all classes of people.
The Walton officials said, they are selling out total of 48 models of CRT and LED televisions in the country’s electronics market. For reducing the production cost of LED TVs, it has slashed the prices of its various models of LED TVs, ranging from Tk 1,500 to 5,500 in last month.
Now, Walton is offering 19-inch and 24-inch world-class LED TVs at Tk 12,350 and Tk 15,900 respectively. Besides, the customers can buy Walton brand 24 and 32-inch LED televisions at a cost of Tk 20,900 and Tk 24,500 respectively.
The local brand has also released android smart based 43-inch, 49-inch and 55-inch televisions recently. These televisions are featured with USB port, VGA port, HDMI, YPBR, AV, internet browsing and download facility, Wi-Fi, broadband connection, playing games and watching videos and images on internet. In addition, 32-inch internet/smart LED televisions are also introduced by Walton. The quality of these televisions is international standard and the prices are also within the customer’s reach, the officials claimed.
Walton Group’s Assistant Director (Marketing) Md Abdul Bari said, cricket is now most popular game in Bangladesh. Generally, the demands for televisions are soared up before any mega series of cricket. Thus, extra demands for televisions were created following the upcoming cricket events---Aisa Cup and T20 Cricket World Cup.
Walton has also increased the television production to meet the extra demands, he said adding, “Our prime goal is to supply world-class LED television at cheap rates. To this extent, separate manufacturing lines were set up for producing plastic cabinet, speaker, remote control, mother board, electric power cable and LED TV panel. Thus, the production cost were come down and the prices of LED TV at consumer level were also cut down.”
Engr. Mostafa Nahid Hossain, senior assistant director (sourcing engineering dept) of Walton Group, said they are using IPS (In-Plan Switching), ADS and HADS technology based panel in their produced LED TVs, which are resulted in giving wide viewing angles nearly 170-178-degree angles and high contrast pictures to the viewers.
In addition, the use of Dolby digital sound system, DLED and ELED backlight with dynamic backlight control, high standard mother board and motion picture in Walton LED TV are resulted in delivering incredibly vibrant colour, better sound as well as sharper images.
Mostafa said, “Walton always follows zero tolerance policy to the quality matters and thus never compromise with quality.”
BDST: 1106 HRS, FEB 14, 2016
AKA
