DHAKA: Speakers at a roundtable discussion on online media and global business stressed a need for the promotion of online media marketing and termed it an effective way to promote business in the global market.
Metro Mail Canada, a global media and marketing company, organized the roundtable at Gulshan Club in city on Saturday (February 27) to get the perspective of various stakeholders on how the online media and business can complement each other in a global environment.
Metro Mail will soon launch its newsportal and IP Radio from Canada to serve the global Bangladeshi community, says a press release by metromail.
Speakers said that many effective and large companies are using the strength of online media including popular social media for marketing their products and services in highly interactive and competitive global markets.
They said that it is increasingly becoming an essential component of a company’s marketing and customer-based development platform.
There is a growing importance of using online media because of its cost-effectiveness, ability to reach targeted audiences quickly and broaden customer market at global level, they added.
Greeting the participants, Metro Mail Inc. Director and CEO Emamul Haque talked about the undeniable importance of online media, particularly in the world of business.
He also stressed on the need for any form of media to have a strong online presence in order to be able to make its mark on the global platform and businesses.
Noted journalist, Syed Istiaque Reza, Head of News, Ekattor TV, presented the keynote paper on online marketing.
Masud Rahman, President, Canada Bangladesh Chamber of Commerce and Industries, attended the event as the guest of honour.
While addressing, he put emphasis on the need for ethics in business.
Another guest of honour, Monjurul Ahsan Bulbul, Senior Vice President, National Press Club, spoke about what a media organisation needs to do in order to survive in today’s competitive market, pointing out that it is exceedingly necessary to evolve according to the times we are living in.
He stressed this in three simple points – the need to change content, the need to change presentation style and the need to cope with and learn new relevant technology.
He said, “Media is anything but static and we fast need to change or develop for the better accordingly.”
Mizanur Rahman Shally, the Editor of socio-economic quarterly ASEAN AFFAIRS, mentioned the need to change for the better and that social media and other online platforms have revolutionized the concept of business.
Emamul Haque, Director and CEO of Metro Mail Canada moderated the roundtable.
He informed the audience that in Canada Metro Mail will officially launch its IP TV in 2017.
Nazneen Ferdousi, Advisor and Bangladesh Focal for the Metro Mail Canada closed the session by reflecting on the panelists’ calls to action and touching on the culture of using and misusing online media, observing that one should be careful in choosing the right kind of message and media for the promotion of their business.
She concluded by stating that the Metro Mail is working to become the voice of the Bangladeshi community living abroad and promotes positive Bangladesh in the global market.
Over 50 participants including eminent journalists, business leaders, academia and civil society leaders attended the event and shared their insights.
BDST: 2150 HRS, FEB 27, 2016
SR/
