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Mozilla to test sponsored tabs on Firefox

ICT Desk |
Update: 2014-05-12 08:40:00
Mozilla to test sponsored tabs on Firefox Photo Courtesy: hdwallpapersearly.com

DHAKA: Mozilla has said it will test a plan that puts ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.

Firefox displays nine boxes or ‘tiles’ showing screenshots of the websites visited most often by the user.

Many users were concerned about Mozilla’s plan announced earlier this year to add advertising to the boxes.

But the firm has assured users it is not going to turn Firefox ‘into a mess of logos sold to the highest bidder’.

Johnathan Nightingale, vice president of Firefox, said in a blog post that many users had found the language of the initial announcement ‘hard to decipher’ and were worried they would have no control over their browser.

‘That’s not going to happen. That's not who we are at Mozilla,’

He said the tests were designed to understand what the users find helpful and what parts they ignore or disable on the browser, reports the BBC.

BDST: 1814 HRS, MAY 12, 2014

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