DHAKA: Microsoft has announced that the Nokia Lumia brand is dead; there will be no more Nokia-branded Windows Phones.

Instead, we’ll now get Microsoft Lumia devices — and in the next few days, all of the existing branding, websites, and social channels will be rebranded as Microsoft Lumia.

However, it will be interesting to see how the Lumia range does, now that it has been fully excised from Nokia, reports extremetech.com.

Back in September 2013, Microsoft announced that it would acquire Nokia’s phone business for $7.2 billion. At the time, it was given a temporary license to use the Nokia name on products — but now it’s time for Microsoft to relinquish one of the world’s top phone brands and forge ahead with making its own name.

Nevertheless, the other half of Nokia — the network equipment company — retained the right to the “Nokia” brand.

BDST: 1810 HRS, OCT 25, 2014