DHAKA: Robi, country’s one of the leading mobile operator, has recently launched a state-of-the-art one of a kind digital platform, MobiReach, to deliver mobile phone-based advertisements straight to the customer’s pocket.
This is the first such dedicated mobile advertising platform in the country, says a press release issued by Robi on Wednesday (June 15).
MobiReach is a great tool for brands and SMEs to set up and execute real-time mobile advertising campaigns.
There are lots of ways to promote a brand these days but with smartphone users on the rise the business are looking for ways to make their brands more mobile-friendly.
The prime concern for the businesses is to make sure that their message gets across and yields positive results.
MobiReach using advanced algorithms to ensure effectiveness and efficiency by enabling the brands and SMEs to discover the right audience at the right time, gaining in-depth customer insights, reaching through multiple channels and eventually guaranteeing returns on investment.
According to a study by MobileSquared, more than 90 percent of the SMSs are read within three minutes at maximum which makes this medium a very effective tool for communication.
It is therefore very clear from the study that MobiReach provides the best possible solution to grab the attention of the customers that are most relevant for the businesses.
Digital advertisement on MobiReach takes place in three ways. The most popular approach is to send SMS to the desired audience.
Through this platform, advertisers will be able to get advanced targeting facilities to reach out to the entire subscriber base of Robi using parameters that offers insight into the potential customers.
Besides, voice ads are also in demand. The voice ads are triggered when the customer picks up a call that is generated from the system.
MobiReach also uses notification ads such as missed call alerts, bill pay service etc. by placing the text ads in notification SMSs helping the enterprises to grab attention of their potential customers.
Leading brands of the country PRAN RFL, Unilever, Lifebuoy, Pizza Hut, A&W, Swapno, Partex Furni, Prime Asset, SINGER, Amin Jewellers and many others have already started using the digital advertising solution MobiReach to reach out to their customers.
Robi is keen to collaborate with other corporate houses including the telco operators to take mobile advertising to the next level in the country.
Interested persons were asked to visit www.mobireach.com.bd for more information on MobiReach.
BDST: 1812 HRS, JUN 15, 2016
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