DHAKA: Robi has been honored with the title of being the World’s No 1 Socially Devoted Brand for the first Quarter (January- March) of 2016.

‘Socialbakers’, a globally recognized online analytics publishing company made the recognition.

Earlier, Robi had secured the same coveted distinction for the third Quarter (July- September) of 2015, said a press release on Sunday (July 3).

The ranking is based on a company’s score against three criteria: number of fans/followers on its social media platform; response rate- the percentage of user posts responded to by a particular brand and response time- meaning the average time it takes for the company to respond to incoming queries.

But for a brand to be recognized as Socially Devoted, it has to respond to at least 65 percent of audience questions on Facebook and/or Twitter.

The release said Robi has secured this position with more than 6 millions on ‘RobiFanz’- the company’s official Facebook page; an average response time of 15 minutes and a spectacular response rate of 99.59 percent.

The company has 24/7 support with resources that are adequately trained to respond correctly, real-time and engages with the customers/fans over the social media platform.

In addition, Robi continuously keeps engaging with its fans through different social media contests around the year.

Regular benchmarking of online response rate and adoption of cutting-edge technology, tools and techniques have allowed Robi to top the global chart.

It is interesting to note that the Socially Devoted Brands get 3.5 times more interactions than their less-responsive counterparts, resulting in higher brand recall and consideration among the online audience.

BDST: 1655 HRS, JUL 03, 2016
BD/RR