DHAKA: Promotional activities have long been regarded as the essential component of developing a business. Companies invest heavily across the industry to inform the customers about what they have to offer to them and why the customers’ interest is best served with their products or services.

While this investment on advertising is a mere necessity, questions are being raised on how effective is such investment in terms of ensuring a healthy return on investment.

Thanks to the advent of digital advertisement tools, we now have established framework to precisely quantify the return.

Famous brands are increasingly leaning towards this form of advertisement given the tangible outcome of such type of promotion.

As the leader in the evolving landscape of digital services, Robi had recently introduced its one of a kind digital advertising platform “MobiReach”, which specializes in helping the businesses to communicate with the most likely customers of their business.

The platform uses advanced decision making parameters to determine the best communication mechanism. Already, it has successfully convinced a large number of leading corporate houses of its ability to ensure the best return on their investment.

Prime Asset Group, a renowned real estate company, is one of MobiReach’s esteemed clients who have been using MobiReach since the launch of the service.

Prior to using MobiReach, Prime Asset Group used to conduct its promotional activities in conventional manner using traditional marketing methods such as printing leaflets, placing advertisements in the newspapers & magazines and TV ads.

Since they started using MobiReach, Prime Asset Group is observing remarkable result of their digital advertising efforts.

According to the Brand Manager of Prime Asset Group, Md. Saif Uddin, they prefer using Robi’s customer base, as with the tool it is possible to pinpoint and send digital ads to the right set of customers.

MobiReach directly contributed in making the biggest sale of the year so far for Prime Asset Group, he added.

BDST: 1848 HRS, JUL 31, 2016
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