Global sportswear giant Nike is set to increase prices across a wide range of its products starting June 1, as the company navigates rising costs and trade policy uncertainty.

While Nike attributes the move to regular “seasonal planning,” the timing comes amid growing concerns over potential tariffs imposed under U.S. President Donald Trump’s trade policies. 

The company did not directly reference tariffs in its announcement, but industry analysts suggest the decision is influenced by broader global economic pressures.

The price adjustments will impact both footwear and apparel. Most Nike shoes priced above $100 will see increases of up to $10, while clothing and equipment will rise by $2 to $10. 

However, some popular models, including the iconic Air Force 1s and all shoes priced below $100, will remain unaffected. Additionally, children's products and items under the Jordan brand will be exempt from the hikes.

“Nike routinely evaluates its business and makes pricing changes as part of seasonal adjustments,” a company spokesperson said.

The announcement comes just weeks after Adidas, one of Nike’s main competitors, warned that ongoing U.S. trade policies would force price hikes on popular styles like the Gazelle and Samba.

Adding to the developments, Nike confirmed it will resume selling its products directly on Amazon in the U.S. for the first time since 2019. 

The decision marks a strategic shift after the company had pulled back from third-party online platforms to focus on direct-to-consumer channels.

Nike’s renewed Amazon partnership aims to expand reach amid a challenging sales environment in North America—its largest market. The company has struggled to maintain premium pricing due to declining sales and inflationary pressure.

With tariffs on imports from countries like Vietnam, Indonesia, and China still looming, Nike and other retailers continue to brace for potentially higher operating costs in the months ahead.

Source: BBC

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