DHAKA: Godrej Household Products (Bangladesh) Pvt. Ltd., one of the leading FMCG companies in the country, launched the Good Knight Advanced Fast Card - a new mosquito repellent format, the first of its kind - on Friday.
The Fast Card will provide effective protection from mosquitoes to the millions of Bangladeshi homes that are currently not using any solution.
The highlight of Good Knight Fast Card is that it burns for just three minutes, instantly driving mosquitoes away, while remaining effective for nearly four hours.
It consumes no electricity and is easy to use, which makes it different from all other repellents in the market.
The product has been priced at Taka 15 for a booklet of 10 cards, which means Taka 1.5 per card.
Chief Operating Officer, Sales and Marketing (SAARC) of Godrej Consumer Products Ltd., Sunil Kataria said, “A large part of the population in our countries do not use any mosquito repellents. We feel that there is a need for a solution that is effective, easy to use, and at a price point that is attractive to the masses.”
He further said, “Simple, innovative and economical, this format promises to change the way Bangladeshis look at mosquito repellents. All one needs to do here is fold, light, and blow out for instant protection.”
The Brand Ambassador for Good Knight Advanced Fast Card, cricketer Mashrafe Bin Mortaza shared his expectations about this “breakthrough” saying, “It’s easy to use and works like a rocket.”
He also addressed the need to reduce the high rates of malaria and dengue in our country, and he recommended Good Knight Advanced Fast Card as the fastest and most effective mosquito repellent in its category.
Attending the launch, Anirban Banerjee, the VP – SAARC, Godrej Consumer Products Ltd., also attended the launching ceremony.
Godrej Household Products (BD) Pvt. Ltd (GHPL) is a Bangladeshi-based FMCG company with a range of leading household and personal care products, and a major player in the Bangladeshi market.
Its brands include Good Knight, Cinthol, HIT and many more which are household names all over the country. Godrej is also a leader in hair colors and household insecticides in this sub-continent.
Three of its brands (Good Knight, Cinthol and Godrej Powder Hair Color) are ranked among the 100 most trusted brands in India by Economic Times–Brand Equity.
The company is driven by its mission to continuously enhance the quality of life for consumers in high-growth markets with affordable home care, personal care and hygiene products of superior quality.
It also has a strong emerging presence in markets outside India. As part of increasing its global footprint, the company has recently acquired 60% rights in Cosmetica Nacional, a Chilean hair color company.
The acquisition of the pan-African Darling Group, as well as Rapid o land Kinky in South Africa, have given GCPL leading positions in the rapidly growing African ethnic hair care market.
With further acquisitions in West Africa, the mega sari Group – a leading household care company – in Indonesia, the Issue Group and Argencos – two of the leading hair color ant companies - in Argentina, Key line Brands in the United Kingdom, and Godrej Global Mideast FZE, Godrej now owns international brands and trade marks in Asia (excluding India), Latin America, Africa, Europe, Australia, Canada and the Middle East.
BDST: 2039 HRS, DEC 12, 2014
