DHAKA: MetLife Alico, an American Life Insurance Company in Bangladesh, rebranded itself as Metlife, emphasizing the company’s commitment to the country.

MetLife’s Regional Senior Vice President and Head of South Asia M Nurul Islam on Thursday officially announced the change in brand name effective January 1, 2015.

However the registered name of the company (American Life Insurance Company) remains the same.

M Nurul Islam said, “This rebranding initiative in Bangladesh is aimed at bringing the company under the single ‘MetLife’ brand name and strengthens our bond with a world class organization with a global footprint and financial expertise, and ensures our promise in delivering insurance products that supports and meets the needs of Bangladeshi consumers across all their life stages.”

He also added, “One of MetLife’s strategic cornerstones is focused on driving toward a global brand and customer centricity, and our rebrand is an important step towards achieving that global vision to be One MetLife.”

The company has said the rebranding will not result in any change to services, policies or commitments made to customers and business partners. The key objective is to continue providing market-leading services and solutions that will help bring financial security to MetLife’s customers in Bangladesh and help them to pursue more from life.

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visitwww.metlife.com

BDST: 1512 HRS, JAN 03, 2015