DHAKA: Popular dating app Tinder announced it has added a premium features to its dating app, including the ability to reconsider rejected profiles, BBC reports Tuesday.

In a surprise move, it announced the pay-to-use add-ons would cost more for older people to use.

In the UK, people over the age of 28 years old face paying nearly four times the price of their younger counterparts. In the US, the over-30s have to pay double the basic rate.

Tinder allows smartphone users to find a partner by swiping on a picture. But Tinder has defended its business plan, saying its rates were based on "extensive" tests.

"We've priced Tinder Plus based on a combination of factors, including what we've learned through our testing, and we've found that these price points were adopted very well by certain age demographics," said a spokeswoman.

"Lots of products offer differentiated price tiers by age, like Spotify does for students, for example.

"Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained and need a lower price to pull the trigger."

UK users face a £3.99 monthly fee for the service if they are aged between 18 and 27, and £14.99 a month if they are aged 28 and above.

In the US, the corresponding figures are $9.99 (£6.50) and $19.99 (£13).

Tinder added that members in emerging economies would be charged an average of $2.99 a month for the premium features.

BDST: 1358 HRS, MAR 03, 2015