DHAKA: Bikroy.com, country’s leading online marketplace, has received more than 32 lakh advertisements in its two years of operation. 

The site now caters more than 9,000 classified advertisements daily, compared to 3, 000 advertisements one year ago.

A comprehensive study of Bikroy.com’s advertisements shows, during June-August in 2012, the first three months of its operations, Bikroy.com got 26 thousand advertisements. 

During the March–May 2014, the number of posted advertisements has increased to 8.27 lakhs.

During 2014, 79 percent of the advertisements have come from Dhaka while 13, 6 and 2 percent of the advertisements were respectively from Chittagong, Sylhet and Khulna.

Mobile phones, electronic gadgets, properties and cars & vehicles are the most popular traded items. 

Based on the data of 2014, close to six lakhs Mobile phones were advertised while Cars & Vehicles had more than one lakh of advertisements.

Further, items such as sofas, clothes, cricket gear, birds, jobs and services is getting more and more popular to advertise on the marketplace where you can buy and sell almost everything. 

Eshita Sharmin, Marketing Manager at Bikroy.com, said that the Internet nowadays is widely used as a cheap and easy way of finding lower prices and bargains, especially on the mobile and electronics market. 

She also said the shifts from the traditional, physical, marketplaces to online marketplaces will open up for opportunities for a new and vibrant purchasing and selling culture.

She added that Bikroy.com have changed the way of trade in Bangladesh. Now people are more encouraged to re-cycle items through buying and selling second hand. 

The standard of living can easily be increased through, for example, buying a used refrigerator for half the price compared of a new one.

Since Bikroy.com’s launch in June 2012, it became, in less than a year, the largest online marketplace in Bangladesh and it is now the 8th largest local website in Bangladesh as per Alexa ranking.

BDST: 1945 HRS, JUN 19, 2014