DHAKA: India’s one of the largest car makers, Maruti Suzuki India, on Monday launched the new generation of its small car Alto K10 that comes equipped with automated gear shift and is priced up to Rs 3.82 lakh.

With an eye on reviving growth in its bread and butter mini car segment, the company has also improved the fuel efficiency of the model by 15%, reports The Times of India.

The manual petrol variants of the new Alto K10 are priced between Rs 3.06 lakh and Rs 3.56 lakh, while the newly introduced CNG version is tagged at Rs 3.82 lakh.

The auto gear shift variant of the car with petrol engine is priced at Rs 3.80 lakh.

Maruti is positioning the new car as a mass market product equipped with ‘futuristic technology’ to cater to ‘very demanding, value for money conscious customers’.

It has been developed at a cost of Rs 200 crore on the existing platform of the model by its engineers along with counterparts at parent Suzuki Motor Corp in Japan.

‘Alto K10 is the third Maruti Suzuki car within few weeks where our suppliers and engineers have improved the fuel efficiency substantially,’ Maruti Suzuki India (MSI) Managing Director and CEO Kenichi Ayukawa told reporters.

The company has sold 2.6 million Alto cars since it was launched 14 years ago, he added.

‘We have sold over 4 lakh units of Alto K10 in the last four years,’ Ayukawa said.

BDST: 1606 HRS, NOV 03, 2014