DHAKA: Emirates Airlines has launched the world’s first interactive amenity kit in its Economy Class providing a more comfortable travel experience.
The stylish new amenity kits utilize augmented reality (AR) technology to unlock immersive content on mobile devices.
The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East, said a press release on Saturday (July 23).
The designs incorporate the colors and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist Tagelsir Hassan.
The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag.
The multipurpose pouches are made of Neoprene material - a water resistant fabric - and are designed to be reused after the flight to store anything from devices to cosmetics or stationery.
By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.
Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience.
The content will continually be refreshed every six months so customers can look forward to new updates.
More broadly, the Blippar app is a Visual Browser which enables customers to discover more about the world around them.
Customers can point at thousands of objects already recognized by Blippar (laptops to clothing and food to pets) to get additional information on those items.
The content explains the object, the context and other useful and interesting facts – and is sourced from Blippar’s knowledge graph called Blipparsphere.
Both the Blippar app and Blipparsphere are powered through Artificial Intelligence technology.
The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.
To activate the augmented reality technology with the amenity kits one need to download the Blippar app from the Apple Store or Google Play in the mobile device, scan the designs on the amenity kits.
BDST: 1855 HRS, JUL 23, 2016
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